In the winter of 2026, Deloitte partnered with SCADpro to address a systemic problem in public housing: fragmented inspection processes that burden inspectors, create liability for landlords, and leave tenants without reliable recourse. Over ten weeks, our team designed HousingHelp, a mobile inspection app, complete brand identity, and marketing campaign built to bring clarity and trust to every step of the housing compliance process.

As a member of the design team with a hand in copywriting, my work spanned brand expression and language. On the design side, I contributed to the development of the visual identity system, including the exploration of brand directions, the color palette built around blue, teal, mint, and purple to communicate calm and reliability, and the logo centered on a house with an open door to signal approachability. On the copy side, I helped shape the brand's tone of voice and wrote stakeholder-specific messaging for tenants, landlords, and inspectors, including the brand manifesto, taglines, and campaign copy that translated the app's purpose into language people could connect with.

The final deliverable was a clickable prototype covering distinct user flows for all three stakeholders, from a tenant submitting documentation of a home deficiency to an inspector using AI-generated reports to validate repairs, alongside a full brand kit and a 60-second promotional video concept.