For the 15th anniversary of Scott Pilgrim Rolls the Dice, the challenge was relevance. How do you reintroduce a classic to a generation that experiences everything as content, community, and participation?

We partnered with DICE to build a co-branded concert campaign across six cities. Each city had its own headlining artist, its own creative, and its own event. Fans discovered the campaign through OOH, social, and audio ads, then entered the world through the DICE app, from ticket purchase all the way to the live show.

The work included a co-branded identity system, full media strategy, consumer journey, experiential activation, and a merch collection.